Business Administration (MSc): Strategy (track)
The MSc in Business Administration aims to be the gateway for ambitious students with an entrepreneurial, global mind-set to an international career in business. You will gain a deep understanding of management in one of the seven specialisations you can choose from. You will be challenged to solve real-life cases presented by our corporate partners.
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UvA in Carré Business seminars
View our UvA in Carré business seminars held in September and October 2017. This unique series of seminars featured prominent speakers from leading companies such as Ahold Delhaize, Unilever, Vodafone Ziggo, Google and l'Oréal.
The Strategy track is one of seven possible specialisation tracks in the Business Administration Master’s programme. It is designed for students who are fascinated by the important choices made by general managers and strategy consultants, such as which markets to enter, how to differentiate a firm from its competitors and how best to design organisational structures and management systems.
- Customise the programme by choosing from a selection of more than 20 elective courses;
- prepare for your career with real-world case studies and top-level guest lectures
- benefit from a strong research focus, qualified, international staff and fellow students from all over the world.
One Master's programme, seven tracks
The Master's in Business Administration allows you to choose a top-level academic track in one of the following disciplines:
- Leadership and Management
- International Management
- Entrepreneurship and Management in the Creative Industries
- Entrepreneurship and Innovation
- Digital Business
In addition to a preferred specialisation, you may choose from a wide range of elective courses, like branding, leadership, management consulting or sustainability. This gives you the opportunity to tailor the programme precisely to your own personal preferences and skills.
Example from the classroom
Why do some companies outperform others? This is arguably the most important question in strategic management theory and one you will be invited to discuss as part of the Theories of Strategy course. To find its possible answers you will study and reflect upon leading publications that shape current thinking on the subject of competitive strategy. You will subsequently be asked to apply the insights you have gained to evaluate recent cases of high-impact strategic decisions by leading companies.
After successful completion of this programme, you will receive an officially accredited Master’s degree in Business Administration and the title Master of Science (MSc).
Rankings and reputation
The Amsterdam Business School (ABS) at the University of Amsterdam (UvA) has an excellent reputation, with an international focus and many highly reputable researchers and lecturers. Read more about our rankings and reputation.
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